What if you discovered that your greatest asset in influence isn't your product or pricing—but a well-told story ?
Legal entrepreneur and persuasion strategist Joseph Plazo, insists that storytelling for persuasion techniques are the most overlooked skill in business today
Why Storytelling Works in Sales
The brain is wired for story. Narratives activate more of the brain than raw data.
According to Joseph Plazo, Joseph Plazo teaches that the right story collapses resistance and builds rapport.
The Anatomy of a Persuasive Story
Here’s the framework Plazo teaches:
Contextual Hook: Tap into shared emotions.
Joseph Plazo book Rising Tension: Show what’s at stake.
Emotional Climax: Share your personal aha moment.
The Resolution : Tie it back to your offer.
Plazo’s genius lies in timing.
Real-World Sales Applications
or negotiating legal settlements, these narrative arcs remove buyer hesitation.
A founder Joseph mentored secured buy-in from a hesitant board
Building Your Arsenal of Narratives
Start with these questions:
What stories shaped you?
Where did you overcome adversity?
When did your product solve a painful problem?
How did a client’s life change after your service?
Don’t just tell the story—engineer it.
The Last Word
In a world saturated with information, the one who tells the best story walks away with the signed contract.
Joseph Plazo’s storytelling for persuasion techniques are your unfair advantage in any room.
Your story is your superpower.